Marcos kicks off Bagong Pilipinas National Food Fair 2025

MANILA, Philippines — President Ferdinand Marcos Jr. on Wednesday led the celebration of Filipino Food Month and the opening of the Department of Trade and Industry–Bagong Pilipinas National Food Fair 2025.

In his speech, Marcos highlighted the showcase of Filipino flavors and craftsmanship.

“Litaw na litaw ang mga kulay, at sasalubong sa iyo ang katakam-takam na amoy ng mga pagkaing Pinoy—na talaga naman ay malinamnam!” Marcos said.

He then encouraged Filipinos to take pride in their culinary traditions.

“Marami na rin ang mga dayuhan na humahanga sa kakaibang sarap ng ating mga pagkain. Kaya sana tayong namang mga Pilipino mismo ay ang manguna sa pagkikilala sa iba’t-ibang putahe na gawa at lutong Pinoy,” the president said.

“From homemade jams, hand-crafted cheeses, delicious bites, sips, [and] well-packaged cocoa bars—each of them represents the very heart and soul of Filipinos,” he also said.

Meanwhile, Marcos called on local and foreign investors to explore the Philippines’ food landscape.

“Let this event also serve as an open invitation to more potential investors—both Filipinos and foreigners alike—to take part in the opportunities that the Philippines markets offer,” Marcos said.

“Let us continue to champion our homegrown products, elevate them to new heights, and embrace the brilliance of Filipino craftsmanship and ingenuity. Patuloy nating tangkilikin ang sariling atin. Palakasin pa natin ang industriyang Pilipino,” he added.